The Selacine team is a group of communications experts known for executing clear and highly effective solutions with a focus on efficiency, responsiveness, and creativity. The professional and passionate team knows what it takes to produce high quality, long-lasting strategies. Our data-driven approach to communications cuts costs and exponentially increases effectiveness and results.


To become the foremost Publicity and Sales Promotion Institution in Sri Lanka.


Using efficient and more creative, dedicated human resources, as well as techniques and devices of the highest order, offering the state and private institutions a most valuable communication and other creative promotional service thereby actively participating in the economic, social and political development in Sri Lanka.

Presently, Selacine Television Institute is the government owned, sole advertising agency under the Ministry ofInformation & Communication Technology. Covering all in advertising industry, from the field ofprinting to advertising programsand commercials over international T.V. channels, Selacine is now on the verge of a triumphant path offering their services to both private and state sectors.

When dealing with Selacineon any matter regarding promotion, state institutions receives the added benefit of being exempt from the usual government supply process.

They gave Power to Selacine

Hon. (Dr.) Bandula Gunawardana

Ministry of Mass Media
The Democratic Socialist Republic of Sri Lanka

Mr. Anusha Palpita

Secretary (Ministry of Mass Media)

Mr. Harith Gunawardena

Chairman (Selacine Television Institute)

History of Selacine

Selacine Television Institution was established on the 2nd of February 1982 under the Ministry of Plan Implementation as the first establishment to produce programs needed by the television industry.

The founder of Selacine Institution is Dr. Wickrama Weerasooriya. The primary purpose of the institution was to educate the public regarding the “Accelerated Mahaveli Development Programme”. Manpower and financial resources needed for this publicity programme were provided by the State Timber Corporation under the Ministry of Lands, Irrigation and Mahaveli Development. Under special gazette notification of 1988, adverting work of the “Janasaviya” Programme launched under the Ministry of Policy and Plan Implementation was also taken over by Selacine. In 1994, Selacine was taken under the purview of the Ministry of Youth Affairs, Sports and Rural Development and later in 1999, came under the jurisdiction of Post, Telecommunication and Mass Media. From 2001, Selacine has been turned over to the Ministry of Mass Media and Information. The pride of Selacine is embodied by the pioneers who contributed to this glorious journey.

Dr. Wikrama Weerasooriya

Founder 1982.02.01

G. H. K. Rathnasiri

Executive Director
1982.02.01 – 1986.02.28

Dulan De Silva

Executive Director
1986.03.01 – 1986.09.30

Dr. Buddhi Weerasinghe

Executive Director
1987.12.01 – 1991

B. K. Jayawardhana

Executive Director
1991.11.03 – 1995

Nimal Ekanayake

Executive Director / Governing Board Chairman
1995.02.00 – 2001 / 2001 – 2002.05.09

Viraj Abeysinghe

Executive Director
2002.05.10 – 2003.05.10

B. K. S. Mendis

Governing Board Chairman
2003.05.10 – 2003.12.02

Dharmasena Pathiraja

Executive Director
2004.05.10 – 2004.08.16

Hudson Samarasinghe

Governing Board Chairman / Chief Executive Officer
2004.08.17 – 2005.11.28

Niranga Hettiarachchi

Governing Board Chairman / Chief Executive Officer
2005.11.29 – 2009.05.21

Anusha Pelpita

Competent Authority
2009.05.22 – 20010.05.09

Pradeep Edirisinghe

2010.05.10 – 2015.01.13

Thusitha Jayawardhena

2015.03.01 – 2017.06.20

Shantha Bandara Jayawardena

2017.06.21 – 2018.05.04

Amila Moremada

2020.12.17 – 2021.12.29